The Startup Founder's Guide to Strategic Marketing That Drives DevelopmentAre you a start-up founder having a hard time to acquire traction for your brand-new item or company? Do you have an amazing modern technology but are puzzled why people aren't beating down your door to buy it? If this appears acquainted, you need to concentrate on strategic … Read More


B2B marketing has the distinct difficulty of frequently handling long and complicated sales cycles. These can be caused by a variety of factors, such as the requirement for several decision makers, the high value of the product and services being offered, and the need for comprehensive research and factor to consider before making a purchase.B2B on… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities regarding modern-day B2B advertising. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood structure can aid marketers take back control of the exploration an… Read More